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Population Insights Application: Overview

Overview

The Population Insights application provides a comprehensive view of the socioeconomic landscape across communities. It brings together data from national sources to help GKFF stakeholders better understand demographic, economic, and social trends in Tulsa and peer regions across the U.S. down to a county/MSA level.

This application includes seven dashboards powered by twelve national data sources, each designed to highlight a distinct dimension of community well-being:

  • Population Demographics: Profiles population composition, diversity, education, employment, income, and ownership to establish a baseline of community conditions.
  • Economic Landscape: Examines local industries to understand relative contribution in terms of GDP, employment, and payroll to identify economic drivers, workforce, and growth trends.
  • Workforce Profile: Highlights labor force participation across various population segments, wages, diversity, and employment distribution.
  • Business Diversity: Tracks minority-, women-, and veteran-owned businesses (MWOB/ SDVOB) and their payroll and employment impact on local economies across industry sectors.
  • Housing Market (Affordability): Analyzes home values, ownership rates, and affordability ratios to assess access to housing and ownership gaps.
  • Mortgage Access: Follows the mortgage credit funnel (applications, approvals, interest rates, appraisals) and highlights disparities by income and demographic group.
  • Public Health: Provides insight into social determinants of health, including food insecurity, obesity, insurance coverage, and environmental risks, along with trends in health conditions and outcomes across populations.

What Population Insights Covers

With this application, you can:

  • Explore population characteristics across multiple geographies.
  • Analyze socioeconomic trends such as employment, education, housing, and health outcomes.
  • Compare Tulsa County/MSA to peer counties, states, or national averages.
  • Drill into specific indicators to understand disparities across demographics and opportunities to address risks compromising socioeconomic growth.

Key Features

  • Interactive Map View: Visualizes data geographically at the state and county levels. Users can apply filters by race/ethnicity to explore variations across populations.
  • Spreadsheet View: Displays the underlying Equity Factors that power the dashboards, available in a table format for sorting and exporting.
  • Ask ROSA: Enables users to query the data and receive narrative readouts that explain dashboard results in plain language.
  • Data Sources: Draws from 12+ national data sets, including U.S. Census Bureau, Bureau of Labor Statistics, CDC, EPA, Federal Reserve, FBI, USDA/FDA, and HUD/HMDA.

Why It Matters

The Population Insights application transforms fragmented public data into clear, actionable intelligence. By providing a standardized lens on demographics, economics, health, and housing, it enables GKFF stakeholders to identify disparities, compare Tulsa to peer regions, and inform strategic planning for programs and investments dedicated to improving community well-being.