Knowledge Base
AllBenchmarkingFocus AreaFrameworksImpact TrackingPopulation InsightsPortfolio ManagementSegmentsUsing EQ
Welcome to EQ from Christina & Perfecto
We’d like to introduce you to Equity Quotient’s founders… As you explore the platform, keep in mind that GKFF and EQ are just getting started on our journey. The Impact Tracking platform will continually update with new content and functionality…
Getting Started
Overview The GKFF Impact Tracking platform, powered by Equity Quotient, is designed to help GKFF leaders and partners evaluate investments, monitor progress, and understand outcomes across Tulsa and beyond. Equity Quotient is a population intelligence platform that transforms fragmented data…
Glossary of Terms
Introduction This glossary provides shared definitions of key terms used across the applications available to GKFF within the Equity Quotient platform. The glossary is organized into two levels: As applications evolve or new applications are added, their terms will be…
Meet Rosa. Your AI Assistant.
We’re excited to introduce Rosa, your intelligent assistant now available 24/7 in the knowledge base! Whether you need help navigating the product or want to dig into meaningful data insights, Rosa is here to guide you every step of the…
Impact Tracking Overview
Overview The Impact Tracking application brings together GKFF’s investment and outcome data into one place. It is designed to help GKFF leaders and program officers evaluate funding allocations, monitor progress against defined goals, and understand how investments are shaping outcomes…
Portfolio Management: Introduction
Overview The Impact Tracking application is designed to help GKFF evaluate its investments and understand how they connect to outcomes. Within this application, the Portfolio Management module provides an executive-level view of GKFF’s community investment portfolio, organized by focus areas,…
Portfolio Management: Navigating the Dashboard
Overview The Portfolio Management dashboard is organized around GKFF’s Program Pillars, grouped under broader Focus Areas. Each horizontal module on the page represents a Focus Area or an overall portfolio summary. From this view, users can review high-level investment and…
GKFF Data Dictionary
Overview The Impact Tracking application is powered by a combination of national, state, local, and GKFF-sourced data. Each Focus Area contains a unique set of KPIs designed to measure progress toward GKFF’s goals across program pillars. This article provides a…
Focus Area: City Vibrancy
Overview GKFF invests in initiatives that make Tulsa a more vibrant, welcoming, and innovative city. This focus area emphasizes cultural enrichment, placemaking, and economic opportunity to attract and retain talent, strengthen communities, and build a thriving local economy. Data Sources…
Focus Area: Community Well-Being
Overview GKFF works to improve the quality of life for Tulsa families by investing in health, safety, and justice. This focus area supports community health and wellness, strengthens social safety nets, reduces domestic violence, and advances criminal justice reform to…
Focus Area: Early Childhood Development & Education
Overview GKFF invests in ensuring that every child has access to high-quality early learning, strong schools, and supportive environments from birth through higher education. By intervening early and sustaining support, this focus area works to break cycles of poverty and…
Focus Area: Strong Neighborhoods
Overview GKFF invests in the revitalization of Tulsa neighborhoods to promote safe, vibrant, and equitable communities. This focus area emphasizes housing, economic mobility, and place-based strategies to strengthen families and create opportunities for long-term success. Data Sources Neighborhood KPIs are…
Benchmarking Application: Overview
Overview The Benchmarking application enables GKFF stakeholders to compare outcomes across neighborhoods, regions, and population groups. It provides a flexible framework for side-by-side comparisons, making it possible to identify gaps, track differences over time, and understand relative performance. What You…
Community Financial Health: Introduction
Overview The Community Financial Health module within the Benchmarking application enables GKFF stakeholders to compare financial health outcomes across neighborhoods, regions, and population groups. Using standardized indicators, the module supports side-by-side comparisons of up to four segments at a time,…
Financial Health Framework
Overview Understanding the financial well-being of communities is critical to improving outcomes and guiding investment strategies. The Financial Health Framework, used in the Community Financial Health module of the Benchmarking application, provides a structured way to evaluate financial well-being across…
Segment Configuration
Overview Within the Benchmarking Application, users can review Equity Quotient’s Community Financial Health Module with a set of predefined geographic segments to help partners and stakeholders consistently analyze financial health across key neighborhoods. The Community Financial Health Module includes four…
Financial Resilience
Overview The Financial Resilience view of the Benchmarking app focuses on a household’s ability to withstand and recover from financial shocks. This includes having liquid assets, access to credit, and insurance coverage that can buffer the impact of sudden income…
Financial Stability
Overview The Financial Stability view in the Benchmarking application provides a snapshot of how households manage day-to-day finances and meet regular obligations. It uses a mix of Critical, Supportive, and Contextual Indicators to highlight patterns in income, spending, debt, and…
Financial Security
Overview The Financial Security view of the Benchmarking application evaluates long-term financial preparedness and the ability to sustain one’s lifestyle into the future, especially during retirement or broader economic changes. It highlights wealth accumulation, investment behaviors, and retirement readiness. Indicators…
Financial Health Scorecard
Overview The Financial Health Scorecard view in the Benchmarking application provides a high-level summary of financial well-being across three core pillars: Financial Stability, Financial Resilience, and Financial Security. It serves as an entry point to deeper insights, giving stakeholders a…
Housing & Wealth Impact
Overview The Housing & Wealth Impact view in the Benchmarking application helps users evaluate how housing status—renting or owning—affects cash flow, affordability, and long-term wealth-building opportunities across different population segments. This view combines indicators that highlight both the short-term financial…
Auto Costs & Preferences
Overview The Auto Costs & Preferences view in the Benchmarking application provides insight into household transportation choices, financial commitments, and the long-term affordability of vehicle ownership. It brings together key indicators that show how different population segments manage auto-related expenses…
Population Insights Application: Overview
Overview The Population Insights application provides a comprehensive view of the socioeconomic landscape across communities. It brings together data from national sources to help GKFF stakeholders better understand demographic, economic, and social trends in Tulsa and peer regions across the…
Population Demographics
Overview The Population Demographics dashboard provides a summary view of the U.S. population by region based on six key factors: diversity, educational attainment, unemployment, median income, home ownership, and business ownership. Powered primarily by the U.S. Census survey, this dashboard…
Housing Market
Overview The Housing Market dashboard provides a view of the supply and demand for housing across regions. It profiles the housing stock relative to available buyers, segmented by race/ethnicity, median income, and home ownership status. Data is sourced from the…
Mortgage Access
Overview The Mortgage Access dashboard tracks the mortgage credit funnel across regions, showing how applications move from submission through approval, interest rate pricing, and appraisal values. It highlights how outcomes vary by income and race/ethnicity, surfacing potential disparities in access…
Public Health
Overview The Public Health dashboard provides a regional overview of community health metrics, particularly those aligned with the Social Determinants of Health (SDOH) framework. It includes key outcome-based and causal indicators that support health equity initiatives and compliance with mandates…
Economic Landscape
Overview The Economic Landscape dashboard provides a profile of the business ecosystem across U.S. regions, highlighting industries based on their contribution to GDP, number of employees, and payroll. It also shows trends over time, helping stakeholders distinguish between mature industries…
Workforce Profile
Overview The Workforce Profile dashboard provides detailed data and insights about workforce demographics by region, including those who are employed, actively looking for work, or living outside the workforce (e.g., retired, incarcerated). It creates a picture of the talent market…
Business Diversity
Overview The Business Diversity dashboard provides insights into diverse business ownership and employment by industry across regions. It highlights the presence and impact of minority-, women-, and veteran-owned businesses (MWOB, SDVOB), along with contributions to employment and payroll across major…