Introduction
This glossary provides shared definitions of key terms used across the applications available to GKFF within the Equity Quotient platform.
The glossary is organized into two levels:
- General Equity Quotient Terms: definitions that apply across the entire platform.
- Application-Specific Terms: definitions unique to each application and its module(s).
As applications evolve or new applications are added, their terms will be included here.
Table of Contents
General Equity Quotient Terms
| Term | Definition |
|---|---|
| Application | An end-to-end workflow within the platform (e.g., Impact Tracking, Benchmarking). Each application supports a distinct analytical use case. |
| Benchmarking | Comparing focus performance metrics across geographic regions, such as Tulsa County to Oklahoma County or the U.S. average. |
| Composite Index | A score combining multiple indicators into a single value. |
| Dashboard | A themed collection of related indicators and visualizations within an application. |
| Data Source | |
| The public or private dataset powering an indicator (e.g., Census, BLS, CDC, credit bureau data). | |
| Disaggregation | Breaking down indicators into demographic subgroups to reveal disparities. |
| Equity Factor | The underlying data elements powering dashboards, available for exploration in Spreadsheet View. |
| Filter | A tool for refining dashboard data by demographics (e.g., gender, race/ethnicity) or geography. |
| Indicator | A single data point or metric reflecting community socioeconomic conditions. |
| ROSA | Equity Quotient’s AI-powered assistant embedded in the platform to help users navigate applications and interpret data. |
| Segment | A defined population group used for comparison (e.g., neighborhoods, age groups). |
| Trend Line | A chart showing how an indicator changes over time. |
| Update Frequency | How often an indicator is refreshed, based on its data source (e.g., quarterly, annually). |
Impact Tracking
Portfolio Management
This application module is designed to support the GKFF team with an executive-level view of investments across focus areas, pillars, and programs, alongside trending on Impact Goal KPIs. Investment data is provided at the total level as well as visibility into GKFF LLCs and other grants to nonprofit organizations.
Key Terms
| Term | Definition |
|---|---|
| Drill Down / Expand & Collapse | Within Portfolio Management, users can review investments and Goal KPIs at the highest level for the 4 Focus Areas. Each Focus Area can be expanded to review the underlying Program Pillar and their related Goal KPIs, and within each Goal KPI, users can drill down further to see trends over time. |
| Focus Area | A broad category that defines GKFF’s four overarching objectives for community investments: Early Childhood Development and Education, Community Well-being and Justice, City Vibrancy, and Strong Neighborhoods. |
| Impact Goal KPI | Refers to the socioeconomic KPIs defined by GKFF program officers to measure progress toward the foundation’s objectives. KPIs track trends over time and allow for benchmarking. In the future, users will also be able to track Outputs (direct products or services delivered, such as number of families served) and Outcomes (socioeconomic changes achieved, such as higher graduation rates). |
| Investment Allocation | The distribution of GKFF funding across pillars and programs, expressed as totals and percentages of the overall portfolio. |
| Program | An individual initiative or set of activities supported by GKFF funding, either through GKFF LLCs or nonprofit grants (e.g., Tulsa Remote, Build in Tulsa, Atlas). |
| Program Pillar | A thematic area of work within a focus area. Each focus area contains multiple pillars (e.g., Criminal Justice Reform, Domestic Violence Reduction, Healthy Communities). |
| Trend Indicators | Visual icons (black, green, gray, red) showing whether KPIs are trending favorably, neutral, or unfavorably over time. |
Benchmarking
Community Financial Health
This application module supports the GKFF team with a comprehensive view of Financial Health KPIs across Stability, Resilience, and Security, alongside detailed analysis of housing and transportation metrics. Powered by household-level credit bureau data, refreshed quarterly, and based on the OCC/USAA Financial Health Framework.
Key Terms
| Term | Definition |
|---|---|
| Community Financial Health Views | Defines the pre-configured perspectives users can evaluate to understand financial health pillars (Stability, Resilience, Security) as well as scorecards and housing/automotive profiles. Indicators are weighted as Critical, Supportive, or Contextual. |
| Data Visualizations | Compact visuals within each view that display key values at a glance, such as dollar amounts, percentages, or index scores. |
| Insight Groups | Refers to the collections of related indicators organized into themes (e.g., Critical, Supportive, Contextual) based on their importance. |
| Insights | The individual metrics and indicators that profile the financial health of a segment across Stability, Resilience, and Security (e.g., discretionary income, home equity, credit utilization). |
| Population Segments | Defined population groups based on a combination of geography (ZIP+) and demographics (age, gender, race/ethnicity, veteran status). Up to four can be compared side by side. |
| Scoring Criteria | Standardized scores that benchmark each segment against the U.S. average: Good (Green 1+), Concerning (Yellow 0.85–1), Vulnerable (Orange 0.70–0.85), At Risk (Red <0.70). |
| Segment Filters | Dynamic refinements that narrow data displayed in a view. Filters include Gender, State, and Race/Ethnicity. |
Population Insights
Business Diversity
This dashboard view profiles the presence and characteristics of minority and women owned (MWOB) businesses and service disabled veteran owned businesses (SDVOB) in a region, highlighting diversity by industry and the impact on employment and payroll. The goal of small business diversity is to cultivate economic growth in regions in a way that improves the socioeconomic outcomes and opportunities across all communities.
| Term | Definition |
|---|---|
| MWOB (Minority & Women Owned Businesses) | Businesses owned by women and/or racial/ethnic minorities. |
| (SDVOB) Service Disabled & Veteran Owned Businesses | Businesses owned by veterans who served and/or are disabled. |
| Supplier Diversity | The practice of contracting or sourcing from businesses owned by underrepresented groups to drive economic mobility and sustainable regional GDP growth. |
Economic Landscape
This dashboard view highlights industry contributions to GDP, payroll, and employment, and tracks growth trends that shape regional economic performance.
Housing Market
This dashboard view examines affordability and ownership patterns, comparing housing costs to income and highlighting gaps in ownership across demographics.
| Term | Definition |
|---|---|
| Affordability Index | Ratio of housing costs to income, showing ease of ownership or rental affordability. |
| Ownership Gap | Disparities in home ownership rates across demographic groups. |
Mortgage Access
This dashboard view analyzes access to mortgage credit and valuation, with insights into approval patterns and appraisal disparities.
| Term | Definition |
|---|---|
| Appraisal Gap | The difference between appraised home values and loan amounts, often reflecting disparities in valuation. |
| Credit Funnel | Stages of the mortgage application process, from submission through approval or denial. |
Population Demographics
This dashboard view provides a snapshot of community composition, including racial/ethnic diversity and differences in income or pay equity.
Public Health
This dashboard view profiles health outcomes and the social determinants that shape them, with an emphasis on equity across populations.
| Term | Definition |
|---|---|
| Health Equity | Ensuring all groups have fair access to health opportunities and outcomes. |
| Social Determinants of Health (SDOH) | Non-medical factors that influence health outcomes (e.g., environment, housing, education). |
Workforce Profile
This dashboard view evaluates labor market participation and workforce diversity across industries and demographic groups.
| Term | Definition |
|---|---|
| Labor Force Participation | Percentage of people working or actively looking for work. |
| Workforce Diversity | Representation of different demographic groups in the labor market. |
Impact Tracking
Portfolio Management
This application is designed to support the GKFF team with an executive-level view of investments across focus areas, pillars, and programs, alongside trending on Impact Goal KPIs. Investment data is provided at the total level as well as visibility into GKFF LLCs as well as other grants to independent nonprofit organizations.
Focus Area
A broad category that defines GKFF’s four overarching objectives for community investments, including Early Childhood Development and Education, Community Well-being and Justice, City Vibrancy, and Strong Neighborhoods.
Impact Goal KPI
Refers to the socioeconomic Key Performance Indicators (KPIs) defined by GKFF program officers to measure progress toward the foundation’s regional impact objectives. KPIs track socioeconomic trends over time and allow for benchmarking against peer geographies. In the future when Program Management is added to the Impact Tracking workflow, users will also be able to track Output and Outcome KPIs. Outputs profile activity-related metrics or the direct products, services delivered through GKFF programs, such as the number of families served, workshops held, or grants distributed. Meanwhile, Outcomes that then ladder up to broader socioeconomic Goal KPIs.Outcomes are defined as the socioeconomic changes or results achieved because of GKFF’s investments, such as improvements in KPIs for program participants, such as graduation rates, reduced recidivism, or improved health coverage that will ultimately impact the broader Goal KPIs featured in Portfolio Management.
Trend Indicators
Visual icons (green, gray, red) showing whether KPIs are trending favorably, neutral, or unfavorably over time.
Investment Allocation
The distribution of GKFF funding across pillars and programs, expressed as totals and percentages of the overall portfolio.
Program Pillar
A thematic area of work within a focus area. Each pillar contains multiple programs (e.g., Criminal Justice, Workforce, Neighborhood Revitalization).
Program
An individual initiative or set of activities supported by GKFF funding, either through GKFF LLCs or nonprofit grants. Example Programs include Tulsa Remote, Build in Tulsa, and Atlas.
Drill Down/ Expand & Collapse
Within Portfolio Management, users are able to review investments and Goal KPIs at the highest level for the 4 Focus Areas. Each Focus Area can be expanded to review the underlying Program Pillar and their related Goal KPIs for Tulsa County versus Oklahoma County and U.S. averages. Within each Goal KPI, users are able to drill down further to see the trending detail over time.
Benchmarking
Community Financial Health Benchmarking Application
This application supports the GKFF team with a comprehensive view of Financial Health KPIs across Financial Stability, Resilience, and Security alongside detailed analysis of Housing and Transportation metrics. The application currently focuses on GKFF’s Neighborhood Revitalization program communities (Invest North, Elevate East, Kendall Whittier, and RiverView). The Community Financial Health analytic model is powered by household data from private sources (credit bureaus) and follows the U.S. Treasury Department’s Office of the Comptroller of the Currency Financial Health framework, developed in partnership with The USAA Educational Foundation. The application allows users to create, save, and apply custom segments based on geography (ZIP+) and demographics (age, gender, race/ethnicity, veteran status) and generate tailored views based on GKFF focus metrics.
Community Financial Health Views
Defines the pre-configured perspectives that users are able to evaluate to understand financial health pillars (Stability, Resilience, Security) as well as the summary financial health scorecard and deeper dive profiles of housing and automotive economics and their impact of households. Each View organizes its underlying indicators (i.e., KPIs) into categories of importance that influence weighting in the financial health index analytic model, including Critical, Supportive, or Contextual.
Population Segments
Refers to defined population groups based on a combination of location (e.g., ZIP+) and/or demographic attributes (e.g., age, gender, race/ethnicity, veterans status). Users are able to view and compare up to four segments side-by-side. Selected segments persist across views for consistent benchmarking, but can be adjusted by the user. The Segments featured have been pre-configured to focus on Neighborhood Revitalization communities based on Census Tracts/ ZIPs provided by GKFF.
Data Visualizations
Compact visuals within each view intended to make focus KPIs more consumable for users. Data Visualizations display key values at a glance, such as dollar amounts, percentages, or index scores. Data outputs may include:
- Numeric value
- Visual indicator (progress bar, badge, or color cue)
- Scoring indicator
Segment Filters
Dynamic refinements that narrow the data displayed in a view. Multiple filters can be applied at once.
- Gender: Female, Male
- State: Any of the 50 states (select one or more)
- Race/Ethnicity: Asian, Black/African American, Hispanic, White/Other
Insights
The individual metrics and indicators that profile the financial health of a segment across the Stability, Resilience, and Security pillars, such as discretionary income, home equity, credit utilization, or retirement savings.
Insight Groups
Refers to the collections of related indicators organized into themes (e.g., critical, supportive, contextual) based on their relative importance. These categories influence how the metrics are weighted in index that informs the summary Financial Health Scorecard.
Scoring Criteria
Standardized scores that benchmark each segment against the U.S. average.
- Good (1+): Green
- Concerning (0.85 to <1): Yellow
- Vulnerable (0.70 to <0.85): Orange
- At Risk (<0.70): Red
Population Insights
General Terms
- Dashboard: A collection of related indicators and visualizations organized around a specific theme (e.g., Workforce Profile, Housing Market).
- Indicator: A single data point or metric that reflects part of a community’s socioeconomic status (e.g., Median Income, Home Ownership Rate).
- Equity Factor: The underlying data elements that power dashboard views. These can be explored in the Spreadsheet View for detail and export.
- Composite Index: A score created by combining multiple indicators into a single value (e.g., Equity Quotient by Region).
- Trend Line: A chart that shows how an indicator changes over time.
- Benchmarking: Comparing indicators for Tulsa to peer geographies such as Oklahoma County or the U.S. average.
- Disaggregation: Breaking down indicators by demographic factors like race/ethnicity, gender, or age to identify disparities.
- Filter: A selection tool that allows users to refine dashboard data by demographics or geography.
- Segment: A defined group of the population used for comparison (e.g., veterans, households by income, Tulsa neighborhoods).
- Data Source: The public or private dataset powering an indicator (e.g., Census, BLS, CDC).
- Update Frequency: How often data is refreshed, based on its source (e.g., quarterly, annually).
Application-Specific Terms
Population Demographics
- Diversity Index: A measure of the racial/ethnic mix within a population.
- Pay Equity: Relative differences in income across demographic groups.
Economic Landscape
- Industry Contribution: An industry’s share of GDP, payroll, or employment.
- Growth Trend: Rate of change in industry-level economic indicators over time.
Workforce Profile
- Labor Force Participation: Percentage of people working or looking for work.
- Workforce Diversity: Representation of demographic groups in the labor market.
Business Diversity
- MWOB: Minority- and Women-Owned Businesses.
- Supplier Diversity: The practice of working with businesses owned by underrepresented groups.
Housing Market
- Affordability Index: Ratio of housing costs to income, showing ease of ownership.
- Ownership Gap: Disparities in home ownership across demographics.
Mortgage Access
- Credit Funnel: The stages of mortgage applications, from submission to approval or denial.
- Appraisal Gap: The difference between appraised home values and loan amounts.
Public Health
- Social Determinants of Health (SDOH): Non-medical factors influencing health outcomes (e.g., environment, housing, education).
- Health Equity: The principle of ensuring all population groups have fair access to health opportunities and outcomes.