We’d like to introduce you to Equity Quotient’s founders…
from Christina:
“Hello and welcome to GKFF’s Impact Tracking Platform! This exciting new solution has been purpose-built to help GKFF leaders understand investments across the portfolio and measure impact on Goal KPIs across pillars and programs. I’m Christina Van Houten, a native Tulsan, recent boomerang (2021), longtime technology builder, and CEO and Co-founder of Equity Quotient, the platform that’s powering the GKFF’s innovative solution. After being inspired by the work that GKFF has accomplished in Tulsa for many decades, I am extremely grateful for the opportunity to contribute to the mission and partner to catalyze the change that is needed at this critical time. Most exciting is that we’re just getting started! What you’ll see here will be evolving continuously over the coming weeks and months to include new data, KPIs, insights, functionality, and more!”
from Perfecto:
“I’m Perfecto Sanchez, Co-founder and Chief Growth Officer of Equity Quotient. It is because of GKFF that Christina and I met in a 36 Degrees North hallway during the Centennial of the Tulsa Race Massacre weekend in 2021. What started as a hallway conversation between strangers visiting from Boston and New York led to the creation of Equity Quotient a year later and ultimately the launch of this exciting solution with GKFF, bringing us full circle. I’m so grateful for the opportunity to partner to drive impact and growth in Tulsa, while also establishing GKFF’s leadership yet again as an innovative, next-generation model for philanthropy across the U.S.“
As you explore the platform, keep in mind that GKFF and EQ are just getting started on our journey. The Impact Tracking platform will continually update with new content and functionality over the coming days, weeks, and months, so keep an eye out for what’s new each time you log in. To learn more about what’s planned, check out our roadmap sneak peek in the Knowledge Base.
Now let’s get started with learning more about GKFF’s Impact Tracking Platform, how to get the most value out of the system, and what’s next on our exciting roadmap through the following resources:
- Articles detailing platform capabilities and content: These will include more context on the GKFF Impact Tracking Goal KPIs, solution workflows, and other functionality you’ll see on the platform.
- Short how-to videos powered by ROSA, Equity Quotient’s AI engine: Named for Rosa Parks, EQ’s ROSA AI has been built to be responsible, optimized, secure, and actionable. Beyond these videos, you’ll see other ROSA capabilities emerging throughout the platform, such as insights to make the data more consumable and actionable and EQ’s AI engine and automated storytelling to make reporting easier.
Please contact us anytime!
We’re excited to hear from you! Reach out if you have any questions or suggestions. The EQ team wants to make the experience as valuable as possible.
Most importantly, please keep in mind that this is just the start of our journey to improving outcomes for Tulsa. As we continue to innovate to support insights and action, the GKFF and Equity Quotient teams will benefit from your feedback on the tool and new ideas you might have for enhancements.
In closing, we want to express our sincere gratitude for your partnership in innovating to build a next-generation model for how philanthropy can optimize impact. We are excited to be part of a movement to ensure our communities are strong and provided with the resources they need to thrive and grow.
Thank you for your partnership!
The Equity Quotient Team

